Will the NBA rename the Hornets?

Posted by Unknown on Saturday, March 31, 2012 with 1 comment
Ian Thomsen of Sports Illustrated recently wrote a story based upon the NBA and the New Orleans Hornets.  In his piece, Thomsen seems to have the inside track on a story that the NBA may soon can the name of the Hornets and allow Charlotte owner Michael Jordan to reclaim the Hornets NBA trademark.  The following is a couple of paragraphs from Thomsen's story.

"In years to come, there promises to be a new cable-TV partnership, the NBA All-Star Game will return to the city, the New Orleans Arena will undergo $50 million in improvements, and the franchise, in all likelihood, will be rebranded. The "Hornets" nickname, which followed the team to New Orleans during its 2002 relocation from Charlotte, will probably be replaced by an identity more fitting to the city to which the team is now married, for better and for worse. Though everyone involved hopes the worst is now far behind them."

"The most interesting decision of the new owner may be whether to rebrand the franchise. Will the "Hornets" nickname be relinquished and enabled to return to Charlotte, where owner Michael Jordan could rebrand his own underperforming franchise?